Sounds like the dream, right? Nobody wants to land on a spammy website that takes years to load, right? And since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages SERPs. So how can you improve the experience that visitors are having with your website? Here are five SEO techniques you can use to improve user experience and give your existing content a boost in search engines:.
To stand any chance at increasing your organic rankings, we need to take that a step further and optimize your content for readability. But how do you format your posts for readability? It essentially involves breaking an idea into multiple sentences, using a trigger word or phrase, and then ending the sentence with a colon to pique interest. Look at this example from Copyhackers :.
Fancy putting this into practice? Here are a handful of bucket brigades you can sprinkle throughout your content:. If you went to journalism school, you know all about the inverted pyramid style of writing :. This method means giving away the most valuable information at the top of the article, and following it up with less important information. If readers tend to scan and rarely make it to the bottom of an article, it makes sense to give them what they want as soon as they land on the page. More often than not, high bounce rates result from poor usability and an awkward user experience UX. Crazy Egg.
Clever and intuitive, Crazy Egg helps subscribers rate and understand user experience with their rich visual aids like heatmaps, scrollmaps, confetti, and overlays. Each of these are graphic representations of one aspect of UX. For instance: Heat maps are colorful representations of where users have clicked on your site, while scrollmaps show you just how far down the page your users scroll before leaving.
The genius of Optimizely is that it massively simplifies something that would otherwise require a team of dedicated, experienced UX designers and researchers to carry out. Google Optimize. Along the same lines, Optimize by Google Analytics also assists marketers improve and maximize customer engagement and conversion. But perhaps the biggest draw of Optimize is that it seamlessly integrates with Google Analytics, allowing marketers to further leverage their existing resources.
With Optimize, marketers can use existing Analytics metrics as a starting point , which allows them to rely on a familiar interface as they move on to deeper and more complicated experiments. Notice that it gives recommendations and suggestions for the optimal interface:. User Testing. And, in its most basic form, User Testing is more of a pure research tool—gathering commentary from target audiences and offering marketers detailed videos of user interaction and behavior.
The above four tools are some of the best UX testing programs available today. ClickFlow is a tool we built to help companies increase organic traffic without more backlinks or posting more content.
Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues, such as pages that have high impression count in search but a low click through rate. Using that information, ClickFlow will keep track of headline tests to help grow your click-throughs from search terms you already rank for. Back in , Google announced that it would be using site speed as a ranking factor. Fast forward almost a decade and now Google has consistently emphasized the importance of site speed :.
So, how can you boost page speed to impress Google, secure higher rankings, and close more conversions? But how do you do that without overhauling your entire website.
Remember how we said that Google takes information from the featured snippet box and replays that back to voice searchers? Using structured data is a fantastic way to boost the chances of your information being read aloud to your target audience.
There are several types of structured data also known as Schema markup that SEOs can use, both of which give Google a quick rundown of what your page is about. That, in turn, helps it to rank better. Google is evolving — and so is its algorithm. We need to look at the context around them. The better you know them — their location, age, interests, etc. Not necessarily. People searching for it could fall into several categories:. Without knowing your target audience, you might end up creating content for all these topics. Instead of focusing on standalone keywords, organize all your content into different themes.
Because keywords still matter. Marketers now face a struggle to find accurate search volume data with Google Ads hiding those results unless you run a PPC campaign. However, there are a number of tricks and tools that can help marketers find topics and volume data, including:. Keyword Explorer by Moz. A one-stop shop from the SEO specialists at Moz, Keyword Explorer is a versatile, dynamic program that covers nearly every aspect of the keyword process.
With this tool, marketers can brainstorm keywords, build lists and filter them by topic. You can also analyze metrics, click-through rates and other measures of effectiveness, as well as spy on and assess keywords used by your business rivals. Another great tool for SEO analysis, particularly where it concerns business intelligence, SEMrush allows you to identify and analyze the keywords that your competitors are using. Ahrefs offers a wide range of products, including backlink checkers, content explorers and position trackers.
For our purposes, however, we will focus on their expansive, adaptable Keywords Explorer , which allows marketers to search nearly 3 trillion keywords in over countries, assessing metrics like keyword difficulty, click-through rates, related keyword lists and search volume. When considering which keyword tools to use, look for something that allows you to monitor a high volume of keywords broken down by relevant themes.
Additionally, the best tools must ensure that you can track all your competitors, from large corporations to small, up-and-coming firms. Rather than casting a too-wide net, focus on keywords and topics that are within your niche, ones that you can optimize for and be the authority on. Fill in these gaps and establish yourself as an expert in this smaller field before tackling larger and broader keywords where the competition is much fiercer.
As for keyword ideas themselves, Google offers an easy and cheap! This is a strong hint for developers to include these topics in their content, or to create pages to leverage these related images.
A recent study by Backlinko concluded that the longer the content, the higher the likelihood of its ranking at the top of the SERPs:. Remember what we said about satisfying user intent? People searching for that phrase are likely looking for a comprehensive guide to link-building strategies they can use to conquer Google.
Struggling to find the motivation to write a long-form blog post? Instead of starting from nothing, take an existing page from 1, words to 2,, rather than going from 0 words to 2, words. Existing content already has authority and an established readership. Try to find pages that are ranking between positions on Google. These are ideal candidates for additional content that can increase their rankings. YouTube videos rank in the top 10 of Google search far more often than any other type of video.
And, according to Forbes, YouTube is also the second most popular search engine with more than 3 billion searches per month — surpassing Bing, Yahoo, and AOL combined. The filename, the title, the description of your uploaded content — all these elements affect your rankings in YouTube search.
Another tactic is to use your keywords at the start of the title, then add a sub-header after a colon to drive clicks. Or as long as this example from James Stafford :. Bonus : Use a video transcription service to turn your YouTube video description into a script of your entire video. That way, YouTube has tons of information to work from when deciding where your content should rank!
Like content, longer videos tend to do better in YouTube search. Try it yourself. Type in a popular keyword or topic and see what shows up at the top of the page. As with written content, longer videos tend to get the most traction — but remember to think about user intent first. The majority of search engines use click-through rate as a ranking factor. Optimizing your video with a great thumbnail can help that. A strong thumbnail should tell viewers exactly what the video is about. What has changed is the way you must build backlinks if you want good results. A responsive website is one that will display clearly on any screen size or resolution.
Way back in , Google introduced a mobile-friendly algorithm, meaning those websites that display well on mobile devices would rank better for mobile searches. Well, it does sound logical, right? Google has started indexing websites mobile first in the last 12 months. Products, event listings, business listings, even recipes - they can all make use of Structured Data. Metadata is information that appears in the HTML code of a website page and provides search engines with an indication as to the content of that page. Title elements - All web pages should have an HTML title element also known as a "tag" which tells users and search engines about the topic of a particular page.
The content in this tag usually appears in the first line of a search engine listing. Meta descriptions - This section appears within the search results as a descriptive indicator of what a particular page is about. Simply put, gaining relevant inbound links from external high quality websites can help improve your search engine presence. Whilst these usually take effort to acquire, the pay-off can be huge thanks to the link equity - for instance, a link from the BBC news website would hold more value than that of a local news website. A good place to start would be by adding your company details to relevant, high quality business directories and applicable forum chats.
Internal links are important too, whereby you ensure you point to other relevant content within your own website, such as linking to individual news, blogs and case studies, the most relevant product or service-based pages etc. News, blog posts and social media are a good way of building high quality, relevant links. Writing a post or case study that mentions any business partners, clients or customers?
Be sure to inform them and they may be inclined to link to your content.
In order to edit your own content and metadata, you will need to find out whether your website has a CMS. But we understand the concept can be tough to get your head around. So if you need a little help, get in touch with our creative team of SEO experts; we develop strategies that drive our clients up the rankings and keep them there. Get in touch We'd love to hear about your project - we listen, we understand, we create, we deliver Yes, by email Yes, by telephone.
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