Steven Macdonald is a digital marketer based in Tallinn, Estonia. Since working with SuperOffice, he has led the growth of the blog from 0 to 2. You can connect with Steven on LinkedIn and Twitter. View all articles by Steven MacDonald. Unfortunately there is too much noise on social media today. It has become almost impossible to get attention and sell anything. This is what happens when channels get saturated. It pushes people to try and get more and more creative which only leads to higher costs in terms of time and money for a smaller and smaller reward.
The most effective way and the only way that has held true for thousands of years is direct communication with the prospect. The only valuable aspect of Social Media is the ability to connect to your prospect and start a conversion via chat. For this LinkedIn is the best platform. The system is simple. Send an invitation to connect and once accepted, introduce yourself to the prospect via chat.
Then, try and move the prospect to continue communication via email or phone as soon as possible. Here is how I work and I get results: 1. I send out 50 invites a day. Out of these will accept which equals to new prospects a month. I will then send a short intro message to the prospect introducing myself and my company 3. As soon as I feel the prospect is interested enough to continue the conversion, I try and get him to continue on email or phone.
It is simple, free and most importantly an effective way of social selling! Thanks for sharing this great article, Steven. Social selling is becoming more and more popular and a lot of companies are incorporating it to their sales strategy. Since we now live in a digitally-driven world, most consumers are actively engaging on social media platforms, which is why we must adapt to it and take advantage of this trend. Social selling is not about making a sale, but rather, it's about creating meaningful relationships with prospects and customers and nurturing them in order to provide them with exceptional customer experience which ultimately enhance our sales effort.
Thanks for sharing such a useful information with us. After reading this article I have a nice thought about how Social selling is important for any Business. This is, indeed, a great insight on how to make larger sales through the social media and social selling. Thanks for sharing.
As someone who is involved with social selling, I really enjoyed the content and tone of the article. Hey Steven, It was really helpful. Definitely, social media is creating a lot of buzz, but I feel methods like email marketing still plays an important role in online marketing and sales.
If used effectively it can create great revenues. Thanks, Priyanka! Social selling is new to many sales reps, but good old email marketing is still a great way to increase sales. I believe that social media helps gain more profits for businesses. In fact, that's why I invest in social selling for my own business - to grow profits.
Yes, I totally agree with what you said. I think that social media is very effective to gain more profits. Thanks for sharing these article. These is very helpful. Yes, the social media are past the point of saturation and continued growth will increase the difficulties we all face in trying to reach new prospects. I like the advice given by Sonia above. I am thinking this could also work for B2C's, in social media like Facebook or Twitter. We will use this and share the results soon. Hi Steven, good article. I fail to understand, however, how people have commented on this recently posted article years ago.
What am I missing? Hi Alex, this post was originally published more than a year ago, but we continue to update the content so it remains relevant. Having leads come to you instead of the other way around is hitting the jackpot when it comes to lead generation marketing.
But how can you increase the number of inbound leads and ultimately take your business to the next level almost instantly? Start with the basics, lead generation strategies are built on knowledge and understanding of what the market is telling you.
Find helpful customer reviews and review ratings for The Art of Marketing Without Marketing: How to Get More Leads for Your Small Business Without Selling at. The Art of Marketing Without Marketing: How to Get More Leads for Your Small Business Without Selling eBook: John Graden, Brian Tracy: irelytuqypov.ml
Content that has poor choice in keywords will not only mean you will be flooded with bad quality leads, your service will often be hidden away from the leads that are interested in what you have to offer. Always make sure that you are using the right keywords to make your post highly ranking when customer searched. Also, when you create an enquiry form you need to make sure that it is better and stop using boring enquiry forms.
The average employee is capable of generating tons of content for you every day. This content is relatable and trustworthy can be harnessed to improve your brand visibility, spruce up sales, create more traffic, and generate more leads. Great in depth analysis, especially the demographic chart of different social media.
I feel as though that Twitter and LinkedIn have the most mature audience. For LinkedIn this is understandable, I wonder why is it a case for Twitter though? Start Free Trial. But, what is it and how does it work? Sales reps that use social selling sell more and reach their targets faster.
You see, social selling is more than just sharing content on LinkedIn and hoping for the leads to pour in. Here, we share 8 social selling tips that you can use today. And when you reach them, do you know what happens? Given these challenges, how can we stand out? How can we generate more leads? We do this through social selling. What is social selling? Social selling is the new sales model or sales 2. And what channels do B2B buyers use for research? Yes, you guessed it. The age B2B buyers, and more importantly decision makers, has changed too. So what are the benefits of social selling?
How social selling can grow your business Jamie Shanks from Sales for Life shared his key findings in a social selling study of more than 45, sales reps and companies. Every dollar invested in social selling resulted in a five dollar return.
The key findings are clear: Sales reps sell more when they use social networks. Fear not!
Call your friends and relatives and tell them you have started a business. I use it to turn my sales reports into bar charts, tables and pie charts. This is helpful content that gets relevant users familiar with your brand. Facebook Twitter LinkedIn Pinterest. But until you can step out of the day-to-day and take control of your time. Write an article that demonstrates your expertise in your field.
So where do you start? You start by identifying the social networks that match your potential customer: While YouTube and Facebook have the lion share of all age groups, Forrester Research has found that decision makers primarily use Twitter and LinkedIn. Follow the right Twitter users To build your network, use a tool like Followerwonk.
Create a wish list of companies and follow them Do you ever dream about signing a mega-brand as a new client? I know I do. As a platform, LinkedIn provides you with opportunities for networking, referrals, etc. Connect with potential customers on LinkedIn When you begin to contribute to groups, you will find that more people will view your profile. When someone views your profile, send them an invitation to connect. This is where you come in — adding value. One day it just started leaking for no reason and I had to get a little garbage pail and had to put it under the leak.
And then, of course, every time the rain would fall I could hear the drip. That annoyed me. Crazy stuff. Lots of service providers have a referral program. House Cleaners want to work in the same neighborhood.
You can help them do this by leaving a review. They are working in your neighborhood. From the referrals you gave them. And as a homeowner, this is how you guarantee that your house cleaner stays your house cleaner. If your house cleaner feels appreciated, they will be loyal and take good care of you and your home.
Your goal is to get the most clients you can from each neighborhood you work in. This prevents travel time which cuts into profits. Is there any way you can jump on Nextdoor and tell your neighbors about me? So neighbors can call and text you, and hire you. You want them to tell their neighbors about you. Because their neighbors live nextdoor. NOTE: In order for this to work — you have to take great care to return all phone calls and texts. And when you make appointments, confirm them, and show up on time.
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