Your mission is to sell products, not drive traffic. To sell products, you have to think beyond your site and look for expansion areas. No matter what and how you decide to sell, the first step is to create an email list. Running a giveaway is my go-to marketing tactic to get traffic and subscribers quickly. Giveaways have the added benefit of increasing your brand presence and product visibility. Building an email list gives you a group of warm leads to work with, making the sales process much easier.
Providing consumers with coupons and content via email helps to keep your brand on their mind, boost sales, and establish credibility. Respond quickly to customer service and product quality issues, and work on building relationships. No sales interaction is about the first sale; focus on the next one always.
On your site, look at how and where traffic flows. Are your product pages targeted to your persona? Are you losing would-be customers in the same place? Use analytics to help with this task. There are tools that can help you monitor and optimize every step of the sales process. Make use of them.
Look into partner and affiliate marketing to boost your brand presence by offering affiliate marketing options and partnering with retailers in your shoulder niches. You can also offer bloggers in your niche a free sample of your product in exchange for reviews. Include a card with each product that asks for an honest review and provides contact information for your company email is enough, unless you have a dedicated customer service phone line. Did this post answer your questions about starting an ecommerce store?
If so, please give it a share. Your success is important to me. I really hope you enjoyed the insights Ive shared on starting an ecommerce business. As I believe, a fruitful eCommerce business must be exceptional, unique, and more productive than your competitors to succeed. As usual Darren, it is a good read. Small business owners should know how to niche down. Some of us want to be a jack of all trades, and it will hurt us in the long run.
Nice article. Have learnt a lot from your wealth of experience. What do you think is the best form of advertising an ecommerce on a very small budget. Great blog!!! But they also have good infrastructure to scale. They have an amazing partnership integration so you can get partners to help you execute tasks directly in their wheelhouse, i. We just attended Unite and got the skinny on some of their new features. Be pumped! Hey Scott. I enjoyed reading this and learned a lot from it. It really is quite challenging starting your own ecommerce business. Anyways, overall I love this post. Thank you for sharing them.
WOW, I really enjoyed reading this and I appreciated how to the point and simple you made it to understand. I learned a lot and really appreciate all the references you added throughout the article for additional support, def looked through some of those while and even took notes. Thank you so much! Im actually from the philippines, a very poor country. Anyways,I read so many success stories about making money online. Can I ask? What can be the first move I must do?
Is it join a program and series of training? I know success is depending on my effort,what I need is a guaranteed program. Pls send me a reply darren, Im begging. It depends on what business model you like. I think thats the first step — is to learn about the business models and the resources you need. If you dont have a product idea — or a physical product you want to sell — affiliate marketing is a good route. Take my free course. Research Research Research. That is the first step for many people.
I spent nearly a year researching and writing my business plan. It has paid off. I got an investor on my first try, and the best part is the upfront costs are going to be paid through a grant, so I do not even have to pay back the investment. We are currently finalizing the financials and exactly how and where the money is going to be spent. Yes, we went through 3 rounds of changes on the business plan before they accepted it, but the time spent researching has paid off.
That is my little 2 cents. Good luck with your future business. Hi Darren, Just went through your article and it came at the right time. Especially for a startup choosing a single product prevents you from an overcrowded idea. I am about to start an e-commerce business and have been having problems on which products to start with. Thanks for the article. Hello, I want to start an ecommerce store selling homemade natural beauty products. I primarily want to just create the products from my home but an concerned with the legality of doing so.
Could it be possible to do both dropshipping and a home-created product sales with ease? Hey Marissa — thanks for writing in. Yeah its no different than Etsy. I am really good at building wordpress website and I can code I went to school for it. But no idea what to do my business on.
Could anyone help me with ideas or a way to start a ecommerce website for low money. An ecommerce business is like any other business — you need capital to start. Even if its a small amount — you need something. I need some more presides guardians Thanks Darren. Hi Darren, your information is very useful and it applies to anyone who is curious about the online world, well done. My question is if I start my e-commerce site using a third party supplier like Wix and Go Daddy will I have full autonomy of the site which will enable me to scale up as I progress? I ask this question because I am not really sage at coding or using WordPress at all.
Would you recommend learning WordPress to launch my site? Or do you think using a third party web builder is equally as beneficial. Hey Marlon — Godaddy is awful — dont even go there. Hello Darren, valuable information you posted. Thank you. Got my mind wired up and now I will study each aspect more into details. Thanks again. Thank you for this article. Your article covers everything in one place , and you give off a very reliable and comfortable vibe.
I want to start a small ecommerce business using private label or white label, though leaning more toward private label since I like the idea of being part of the formula creation process. I need help in the selection process of manufacturers, and web developers, Emarketing, etc. Are you available for consulting? It would make me feel a lot more comfortable to go through this process with someone with your expertise. You can imagine how intimidating this could be for someone who wants to start and no ecommerce or marketing experience.
Please let me know. Thanks so much. Thank you Darren. This by far is perhaps the most comprehensive, easy-to-navigate guide for newbies like me. Hey Darren, thanks for this article, I really needed it to clear up some things. I do, however, need to ask for an advice. What I wanted to do is start selling luxury clothes. Why this category? Simply because everyone likes wearing branded apparel and it can prove to be a lucrative business, in comparison to Ali Express and their cheap quantity over quality products.
I found this Swedish company called Brandsgateway. Which one would you recommend? They use WooCommerce, Shopify, and Prestashop. What do you think? I am not a reading guy but you made me read this article from the first sentence. I have an ecommerce store dropshipping There is no niche. I want to convert my store to a niche store with my brand label. Is there anyplace that I can find products that I can sell with my brand lablel?
Hi Darren Your article is very informative. We recommend no more than five categories. Any more and you risk confusing your shoppers with too much choice. Next, you need to set up your payment method. This is a crucial part of converting a browser into a buyer.
Ecommerce website builders make this easy for you. They optimize the process so you can hit the ground running with the best and most effective payment options. Ecommerce website builders help by connecting you directly to multiple different payment options, such as PayPal, Visa, Apple Pay and Mastercard. Work out how many sales you expect to make and what type of person will be buying your products. Find out where your customers are from. Shoppers in Canada, for example, have different payment preferences from shoppers in Texas.
Security is a big worry for online shoppers. But you can take all their worries away if you make your site secure. So, what does this look like? Have a look at the homepage for this store we made using Shopify. You can see the green padlock circled in the top left corner:. Shopify, for example, comes with inbuilt SSL Security and gives you access to over payment gateways. Fees are often rolled together, so take time to untangle them. Credit card fees are unavoidable.
Next up is making sure you can deliver those products. Different ecommerce website builders come with different shipping options. See the table below for more info on which options each ecommerce website builder provides:. Below, we cover the boxes you need to tick when setting up shipping on your store. You should input a separate shipping origin to ensure shipping rates and taxes are correct.
Shipping rates vary between the countries and regions zones you ship to. Your store builder admin page will show which zones you ship to, along with all of your individual shipping rates. Popular couriers include:. Ecommerce website builders like Shopify and BigCommerce have partnerships with popular and reliable couriers. This makes your life much easier, as it gives you access to shipping discounts and real-time shipping rates.
Ecommerce website builders make it very easy to test and preview your online store before publishing. The simplest way to test your checkout is to place an order and then immediately refund yourself. This is also a good chance to test the refund process, as well as your email notifications. Make sure any clickable button or link is working. Hammering away on their mouse with no reward will frustrate your customers. Your navigation bar should be easy to maneuver. It should feel like sailing around a calm lake, not swerving around potholed roads with lots of dead ends!
This makes your store look amateurish. Go through your store with a fine-toothed comb and check for poor spelling and grammar. This is one of the biggest benefits of using an online store builder. They make it easy to check what your store looks like on different devices, as well as how it functions. Your store needs to be responsive on mobile, tablet and desktop. Online store builders support most major browsers, including Chrome, Firefox and Internet Explorer, so you should be fine.
Head to the Store Settings section of your platform and fill out your preferences for each of the following:. Ecommerce website builders are very intuitive, easy to use, and help you launch a store without any technical coding knowledge or designing skills. If you need any information on how to make your ecommerce store successful, read some of our handy guides below:. Our independent research found Shopify was the best overall ecommerce platform , combining ease of use with a range of powerful selling tools.
For more specifics on what to choose, Squarespace has the sleekest templates, BigCommerce is best for scaling businesses, and Wix gives you the most creative control. Yes, Wix comes with some impressive ecommerce tools. Shopify charges transaction fees, unless you choose to use its in-house payment gateway Shopify Payments. It all depends on finding one which works for you! You can sell through an online marketplace like Etsy, or if you have coding skills you could use a self-hosted platform like WordPress or Magento. It depends on which platform you choose. Building a Shopify or Wix store takes just a few hours, while BigCommerce has a steeper learning curve, so it takes around a day.
Coding your own online store from scratch on platforms like WooCommerce will take much longer. Date: Apr 9, Date: Feb 8, Date: Feb 1, Date: Nov 8, Date: Oct 26, Date: Apr 27, Date: Jan 22, Date: Dec 20, Date: Dec 8, Date: Oct 23, Date: Oct 16, Date: Oct 31, Date: Oct 30, Date: Apr 20, Website Builder Expert aims to provide you with honest data. The purpose of this study was to identify what the preventative barriers are to getting online.
We surveyed a total of 1, individuals — the majority of which resided within the US — while additional results were captured from a global audience. Please note: the insight contained within this article is for general information purposes only. For further information regarding the study, please contact Website Builder Expert directly via email at info websitebuilderexpert. How to build an Online Store: 9 Easy Steps to start Selling Online Building an online store is a fantastic way to make a bit of extra money.
Your Builder. Try Today. Read Full Review. Instead, your online store builder will: Host your store , giving it a place to live on the internet Let you buy or connect your domain name — yourstore. Try Shopify Today. Shopify — best all-round ecommerce platform. Perfect for stores of all sizes, it has a brilliant inventory system, scalable plans, and the best sales features on the market. The massive Shopify App Store lets you grow your business at your own pace. Wix — best website builder with ecommerce functionality.
Wix is a website builder first and foremost, and is perfect for any business which revolves around its brand. Easy customization, solid sales tools, and attractive designs makes this builder a top choice. BigCommerce — most scalable ecommerce platform. Impressive multi-channel integration and fantastic SEO will power your store to success. Squarespace — best designed templates. If you want to really let your products shine, then Squarespace is for you. It combines stunning templates with a strong inventory and great analytics, making it a great choice for small and medium businesses alike.
Weebly — great value for money. Easy to use, with some great additional features such as blogging, Weebly is a good place to start out. Get Free Personalized Advice. The best way to do this is with a free trial — or a few! Are the templates suitable for your business? Is it easy to add products and categorize them? Can you edit the navigation to include sub-menus and new pages? Looking to build a website without an online store? What Features Do You Need? Pick Your Perfect Shopify Plan. The Upside of Upgrading The truth is, you get what you pay for.
Not sure what the features in our chart mean? Abandoned Cart Recovery This is a huge feature.
Avoid brand names — including a brand or product name in your domain can get you into legal trouble. Add a keyword — adding a popular search term to your domain name helps you climb search engine rankings. The higher you rank in Google, the more traffic you get; the more traffic, the more sales. Design Your Store With Squarespace. Ask yourself these three questions to find out which template is right for you: What features do you want your store to have?
What style of homepage do you want? How do you want customers to move around your store? Customers should be able to tell from one glance exactly what type of business you are. Using an ecommerce platform, you can design an online store with a clearly laid out navigation bar. Retailer SWL has done just that with Shopify! Customizing is easy, and you can change just about anything. Want to see an example of a good ecommerce store theme in action? The excellent templates available from top ecommerce platforms make creating a stylish online store easy Start Building With Wix Today.
In-depth Template Advice: Three simple criteria to help you choose your website template design Free ecommerce website templates — inspiration from great templates How to choose a color scheme for your website — pick the right color scheme. The main things you need to add a product are: Name Price Category Weight for physical products File for downloadable products like ebooks. The Firewire Surfboards online store was built on BigCommerce, and combines a detailed product description with multiple images and even a product video to draw in customers.
A detailed product description can be the difference between making a sale and not. Finding the right balance between top-quality images and site speed is crucial. What About Security? Online store builders sort this out for you with SSL certificates. This has two important benefits for your business: Customers will feel safe shopping on your store. Google will reward your store with higher rankings.
Different payment methods come with different fees and charges. To understand how to build an online store, you need to understand how shipping options work. It boils down to understanding the types of shipping that are available: Free shipping — if you can afford it, free shipping is a fantastic selling point.
Quick tip: offer free shipping over a certain order amount. This could offset the costs to you of offering free shipping, and top up your average order value. Right for : You, if you can afford it. Get your calculator out and check. Flat rate — offer the same shipping rate, no matter the product. Flat rate shipping is very useful for marketing. Right for : Stores that sell lots of similar items. Real-time quotes — calculate shipping prices by factors including order size, weight and destination.
Right for : Stores that sell products with different weights. Store or local pickup — invite customers to pick up their order as an additional option. This is great for offering the personal, face-to-face business experience. Right for : Stores selling large products with a limited shelf life, or stores with a recognizable local presence.
Rate by order price — for example, offer reduced shipping if customers spend a certain amount. Right for : Stores with expensive items or lots of loyal customers. Shipping Services By using online store builders, you can offer customers different levels of shipping. If a customer wants, they can pay more to have their order delivered faster. When testing your store, pay special attention to the checkout process.
There are two main ways most people do affiliate marketing: Information products. The next step is to set up the store itself. You mention there are loads that are looking to partner up with people but from my experience most want paid a lot of money to consider developing your idea. With some basic web knowledge, you can set up a good-looking store very quickly, with a low-cost investment and with no coding needed. A web developer is someone who knows how to build a website from the bottom up. Listicle Blog. That means you likely have significant historical systems and high customization needs.
Next up is making sure your store actually works. Ask friends and family to test your site and get some feedback. Just take five minutes to check and make sure! Start your online store-building journey with one of the top online store builders listed below:. Best all-around ecommerce platform. Ease Of Use. Best website builder with ecommerce functionality. If you need any information on how to make your ecommerce store successful, read some of our handy guides below: Designing a customer-winning product page How to set-up a Facebook store and start selling How to make money on Instagram How to sell on Pinterest Dropshipping made simple Tips for selling on Black Friday and Cyber Monday SEO guidance on how to get your online store to rank highly.
Which is the best online store builder? Does Wix have ecommerce features? Which is the cheapest ecommerce platform?
Do online store builders charge transaction fees? Are there other alternative to using an ecommerce website builder? How long does it take to create an online store?